A couple of recently published research reports concluding LCD technology is now the lead in the competition with plasma displays having become the dominant flat-panel display technology and will secure its position as the clear winner over a decade.

Let me for the record, I have no favorite in this fight. But as an observer with a strong interest in developing the digital signage market, I can only conclude that whether the reportsare accurate, is the stage for a battle royale that will set the lower costs of flat panel displays and digital signage drive make a realistic economic option for a larger number of enterprises.

The first report comes from market research firm iSuppli. The report, "LG, Samsung SDI boost market share in Q1 PDP Arena," notes that fell despite a tight supply of plasma display panels in the first quarter of the year the average selling price for real plasmas. This is notHow do the laws of supply and demand will. Tight supply in a market with good demand should result in rising prices, that falling prices. What's going on here?

Simple, according to iSuppli. The average selling price of plasma display panels fell due to the intense competition from LCD panels in both the consumer and business markets, integrating digital signage applications. The research firm forecasts this trend will lead to a surprising state of affairsin the plasma panel revenues is from an all-time high next year from 10.2 billion U.S. dollars shrink to U.S. $ 8.7 billion in 2011. Compare the sales figures from iSuppli forecasts of unit shipments. In 2006, 10 million were delivered to plasma display panels. By 2011 this number will grow to 23.6 million units, but annual income from sales is down from 1.5 billion U.S. dollars. You do not have a math major to figure out that the unit prices will drop significantly.

The other market researcherIn-Stat. He has recently carried out seven end-user studies in North America, Asia and Europe to determine where the digital TV market is headed. Granted, the TV market a piece of the overall display market, but it is a huge slice. The sheer size of the market has a significant influence on what display technologies get developed, which sizes are available and how much they cost.

According to In-Stat, is on the LCD TVs of the global digital TV market is dominated, one shelf75 percent market share by 2011. The research firm also forecasts that the plasma display panel TVs for only 15 percent of the total market to make up that time.

Just as the iSuppli research suggested that the unit prices will significantly for plasma displays, the drop close to In-Stat's findings do not, a marked decline in the prices of digital TVs in general. The research firm predicts that global unit shipments of 68 million DTV from last year to more than 144 million to expand by 2011. However,Price pressure will hold receipts. In-Stat DTV revenue of $ 72 billion projected in 2006 to $ 76.7 billion in 2011 to rise less than 5 percent higher than unit growth of more than 100 percent.

Check For business travelers, whether or not to spend the funds on to digital signage, these reports indicate the investment in the display part of the equation is likely to be lower and move forward. These savings can be used, in order to better control and integrate these characters into the businessbe complete digital infrastructure to expand the number of plates in the digital signage network to creative digital signage content, securely and easily used for other purposes.

While the news from the market research company must not allowed in the halls of the flat panel display manufacturers, it is good for new business looking to raise their communications through the use of Digital Signage.

David Little is a digital signage enthusiast with 20 years experienceprofessionals to use technology to better communicate their unique marketing messages. He is the director of marketing for Keywest Technology in Lenexa, KS, a software development company specializing in systems for digital signage creation, planning, management and playback. For further digital signage insight from Keywest Technology, download our Six Basic Digital Signage Applications white paper; subscribe to our RSS feed digital signage indicates that a diverse perspective onDigital signage from experts around the world, and sign up for our Keywest Update news letter.

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